Industrial Organization

What is the demand for new homes during a recession? How much are consumers willing to pay for the latest iPhone? IO economists can estimate demand for a particular industry and willingness to pay for goods by analyzing consumer behavior. They also model the structure, behavior, and performance of firms within their respective markets. Theoretical and empirical work in this field investigates issues surrounding auctions, market entry, monopolies, price discrimination, organization, and vertical market structures.

Faculty In This Field

Elizabeth Oltmans Ananat

Associate Professor in the Sanford School of Public Policy
(919) 613-7302

James J. Anton

Wesley J. Magat Professor of Business Administration
(919) 660-7754

Patrick Bayer

Professor of Economics
(919) 660-1800

Rachel Kranton

James B. Duke Professor of Economics
(919) 660-1800

Tracy R. Lewis

Martin L. Black, Jr. Professor of Business Administration in Fuqua School of Business
(919) 660-7983

Leslie M. Marx

Robert A. Bandeen Professor of Business Administration
(919) 660-7762

David McAdams

Professor of Business Administration
(919) 660-7926

Pietro F. Peretto

Professor of Economics
(919) 660-1807

David Blaine Ridley

Professor of the Practice of Business Adminstration
(919) 660-3784

James W. Roberts

Fred W. Shaffer Professor
(919) 660-1800

Steven E. Sexton

Assistant Professor in the Sanford School of Public Policy
(919) 613-9348

Curtis R. Taylor

Professor of Economics
(919) 660-1827

Huseyin Yildirim

Professor of Economics
(919) 660-1805