Industrial Organization

What is the demand for new homes during a recession? How much are consumers willing to pay for the latest iPhone? IO economists can estimate demand for a particular industry and willingness to pay for goods by analyzing consumer behavior. They also model the structure, behavior, and performance of firms within their respective markets. Theoretical and empirical work in this field investigates issues surrounding auctions, market entry, monopolies, price discrimination, organization, and vertical market structures.

Faculty In This Field

Elizabeth Oltmans Ananat

Elizabeth Oltmans Ananat

Associate Professor in the Sanford School of Public Policy
(919) 613-7302
James J. Anton

James J. Anton

Professor of Economics
(919) 660-7754
Patrick Bayer

Patrick Bayer

Gilhuly Family Professor
(919) 660-1800
Rachel Kranton

Rachel Kranton

James B. Duke Professor of Economics
(919) 660-1800
Tracy R. Lewis

Tracy R. Lewis

Professor of Economics
(919) 660-7983
Leslie M. Marx

Leslie M. Marx

Professor of Economics
(919) 660-7762
David McAdams

David McAdams

Professor of Economics
(919) 660-7926
Pietro F. Peretto

Pietro F. Peretto

Professor of Economics
(919) 660-1807
David Blaine Ridley

David Blaine Ridley

Professor of the Practice of Business Adminstration
(919) 660-3784
James W. Roberts

James W. Roberts

Fred W. Shaffer Professor
(919) 660-1800
Steven E. Sexton

Steven E. Sexton

Assistant Professor of Public Policy in the Sanford School of Public Policy
(919) 613-9348
Curtis R. Taylor

Curtis R. Taylor

Professor of Economics
(919) 660-1827
Huseyin Yildirim

Huseyin Yildirim

Professor of Economics
(919) 660-1805