Gordon Whitehouse

2007 Major: BS, Economics

Currently: Marketing Product Manager, Apple — Cupertino, California

How has being an Economics graduate from Duke helped shape your professional success?

"The critical thinking taught at Duke prepared me for a career in marketing and technology product management. The math focus of the BS degree translated well to digital marketing and attribution modeling."

What advice would you give students in Economics?

"Think beyond financial economics. Economics is the study of how people respond to incentives and feel that behavioral economics is an underexplored category that can provide a satisfying mix of creative and rational thinking."


Gordon Whitehouse
Marketing Product Manager, Apple