Tong Guo

Tong Guo

Assistant Professor of Economics

External Address: 
100 Fuqua Drive, A334, Durham, NC 27708
Internal Office Address: 
Box 90097, Durham, NC 27708-0097

Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business. Tong Guo’s research focuses on understanding the causal impact of major marketing policies with machine learning methods. Her current projects look at the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her interests also extend to consumer relationship management and loyalty programs in the service industries. 

Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.


  • Ph.D., University of Michigan, Ann Arbor 2018

Sloan, Frank A., Lindsey M. Eldred, Tong Guo, and Yanzhi Xu. “Are People Overoptimistic about the Effects of Heavy Drinking?Journal of Risk and Uncertainty 47, no. 1 (August 2013): 93–127. Full Text