Industrial Organization

What is the demand for new homes during a recession? How much are consumers willing to pay for the latest iPhone? IO economists can estimate demand for a particular industry and willingness to pay for goods by analyzing consumer behavior. They also model the structure, behavior, and performance of firms within their respective markets. Theoretical and empirical work in this field investigates issues surrounding auctions, market entry, monopolies, price discrimination, organization, and vertical market structures.

Faculty In This Field

James J. Anton

James J. Anton

Wesley J. Magat Professor of Business Administration
(919) 660-7754
Patrick Bayer

Patrick Bayer

Gilhuly Family Professor
(919) 660-1800
Rachel Kranton

Rachel Kranton

James B. Duke Professor of Economics
(919) 660-1800
Tracy R. Lewis

Tracy R. Lewis

Martin L. Black, Jr. Professor of Business Administration in Fuqua School of Business
(919) 660-7983
Leslie M. Marx

Leslie M. Marx

Robert A. Bandeen Professor of Business Administration
(919) 660-7762
David McAdams

David McAdams

Professor of Economics
(919) 660-7926
Pietro F. Peretto

Pietro F. Peretto

Professor of Economics
(919) 660-1807
James W. Roberts

James W. Roberts

Fred W. Shaffer Professor
(919) 660-1800
Curtis R. Taylor

Curtis R. Taylor

Professor of Economics
(919) 660-1827
Huseyin Yildirim

Huseyin Yildirim

Professor of Economics
(919) 660-1805
David B Ridley

David B Ridley

Professor of the Practice of Business Adminstration
+1 919 660 3784
Steven E Sexton

Steven E Sexton

Assistant Professor of Public Policy
+1 919 613 9348