Brian Kupersmit, B.A. 1996

Founder/CEO of Collective Wisdom LLC – Chicago, Illinois

1996 Major: Economics and French

How has being an Economics graduate from Duke helped shape you personally and/or professionally?

"Professionally, it provided a critical thinking skills, the ability to understand financials and numbers and using them to make decisions. Within the major, I also took some management courses to understand how employees are motivated. Personally, the economics major helped me better understand the world around me, how people make decisions, how government activity impacts the economy, etc"

What advice would you give students in Duke's Economics programs? 

"You may naturally prefer macro to micro, try to lean into both as much as you can to keep a good balance. The skills will come in handy later."

Brian Kupersmit