Building and Sustaining a Successful Enterprise

ECON 281A

In this Duke in Silicon Valley course, students will develop an understanding of the resources, skills, and planning required to launch a new product or service. Through lectures, case studies, and visiting talks, the course addresses critical factors such as: ideation, competition and competitive advantage, financing requirements, corporate culture, product positioning, customer identification, and market segmentation. Director of undergraduate studies consent required. Instructor: Staff

Enroll Consent

Department Consent Required

Curriculum Codes
  • SS
Cross-Listed As
  • I&E 271A
Typically Offered
Occasionally